Today I received a link to an article on Chloregy.com that I think says it all. Unfortunately, when I did a search on the Chloregy website, I couldn't pull it up there. The link I have is through LinkedIn, so if you have an account, you can read it. If you don't, it would be worth signing up just to read the article (and signing up on LinkedIn is a job.)
The title of the article is "Why Pangea Organics Founder Joshua Onysko Thinks ‘Sustainability’ is for Slackers ."Anyway, I think Joshua Onysko says it all when he says sustainability is not enough. What a great philosophy!
In case you can't get to the article and don't want to sign up on LinkedIn, here is what I think is the key portion of the article (although there is other interesting information as well.)
Q:"How do you justify these added costs to your business?"
A: "It all comes down to the way our culture defines ROI (return on investment). Forever, ROI has been the bottom-line, and now we have the triple-bottom-line: people, profits and planet. The term ‘sustainability’ to me is actually kind of odd because I don’t want to just sustain as a human race, I want to thrive as a human race.
"The real ROI is the future. I think that as a human race, we need to stop thinking about the ROI and the bottom line of things. Because really, the benefits that Pangea provides [living wages, full health care, non-toxic work environment] are just the fundamentals if we’re to sustain and thrive as a culture.
"When people look at us and say, “Wow, Pangea is so cutting edge and so green,” I see our work as just the basics. Pangea is just a tiny company and if $10-million companies can’t provide basic necessities to ensure that their employees are being treated fairly and can afford what they need to also thrive, then really what are they doing? Why produce a product that is not supporting the future of the world?"
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