The Purpose of Business

This morning on HRGuru.com forum where I posted a request for colleagues to review this blog and comment, I received an article from Forbes.com, in which the writer basically said that companies should not embrace corporate social responsibility.

From: "Is Corporate Social Responsibility Responsible?Betsy Atkins Directorship 11.28.06, 12:00 PM ET"
"What the investing and consuming public really means by “social responsibility” is:
--Be transparent in your financial reporting.
--Produce a quality product, and don’t misrepresent it.
--If you know something about the product that endangers the consumer, be forthright and let the public know.
--Do not use predatory practices in offshore manufacturing, such as child labor.
--Do not pollute your environment or other environments, and adhere to laws and regulations.
--Be respectful, fair and open in your employment practices.

Actually, I think overall this is the basic outline of corporate responsibility. However, many people would also add charity donations/support or community involvement in this. I can see others would see that donations would dilute the return to shareholders, but is that truly the case?