Article in HR Magazine

There is an article in the September 2008 HR Magazine that relates to this blog's topic. http://www.shrm.org/hrmagazine/articles/0908/0908futurefocus.asp#au

"Sustainable Strategy" is a good first thought on this topic. Jennifer Schramm reported on the concern that HR may not be ready to step up to the plate. I share those concerns. But that's what we're working on here.

I think part of the issue is that sustainability is approached in many businesses as a public relations ploy. Yes, some consider it at least as an element of corporate social responsibility. However, I suggest that it could be a competitive advantage companies could exploit.

I see HR as a key player in sustainability for a number of reasons:
- In many companies, HR is the focal point for coordinating corporate responsibility programs
- HR is often the company ethics office
- Business success is due in large part to the effective use of people